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230 Fifth.

OPEN: Thursday – Saturday

TIME: 10pm – 2am (exact times may slightly change)

LOCATION: 1439 Ivar Ave, Los Angeles, CA 90028


DRINK PRICES: $9 – $22

MUSIC: Hip-Hop, Open Format


Venue Details.

Located in the heart of Hollywood, Lure delivers a decadent dose of glamour wrapped in a luxurious modern design.

Upon entering, guests are ushered through a sweeping diamond facade into a wonderland of artistic details. Featuring oversized cabanas, intricate metal lace work, dark mahogany floors, suede paneling, plush lounge seating and kinetic light spheres that are choreographed to music.

Designed by G+ Design, Lure offers a seamless indoor/outdoor flow, with an expansive open layout.

• 18,000 square feet
• Accommodates up to 1,700
• VIP area featuring bar and rest rooms
• Multiple full-service bars
• Indoor/out door stages for Djs and live entertainment
• 50,000 watt Line Array sound system
• High-definition LED screens
• Lighting designed by Steve Lieberman
• Large outdoor patio
• Event catering
• Valet parking
• Green Room with private entry

Admission Details.


VIP Reservations.



Pauline Pearson
Pauline Pearson
07:12 24 Nov 18
Great music and ambience. The live shows add to the experience and it's not super clubby, which is nice. There are several rooms playing different music (hip hop/rap, techno, top 40...)
Bryan Farrell
Bryan Farrell
15:41 20 Sep 18
Amazing venue. I was there to photograph Marcelo D2 as part of his American tour. The venue was fantastic, great layout and setup. The place was bouncing with a great atmosphere.
Bhrigu Gandhi
Bhrigu Gandhi
06:56 02 Jul 18
Such a beautiful venue in Los Angeles, literally reminds me of Vegas! Shoutout to Echelon Society - Party & Event Planning for planning/booking my VIP experience and more importantly LURE for amazing hospitality and an EPIC NIGHT!
Susan Lillard
Susan Lillard
08:45 24 Jul 18
Really nice VIP experience. Very enjoyable time and the DJ's were excellent.
Lestor Williams
Lestor Williams
00:00 20 Nov 18
Good place, it was very enjoyable
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